2-Way Messaging<< Back to Features List

You can create messages to your customers asking them questions and instructing them how to answer. You can use this tool to take surveys, run contests etc. It will track all responses so you can quickly take the pulse of your customers on almost any topic.

Easily setup a poll or contest where you send out a bulk message to your subscribers asking them to choose a multiple choice answer. Recipients respond with their answer and the system tracks all responses for you.

It's a great way to engage your customers and keep your business front of mind.

Here are some more ideas on how to use mobile polling/surveys we culled from American Express Open Forum:
  • 1. Market analysis. The most obvious reason for launching a survey in business is to find out what your market prefers, or what needs it identifies as important. Asking questions about the choices people make when interacting with products or services like yours will turn up valuable information for your future plans.
  • 2. Tracking performance. You can use a short survey simply to keep your operations in order. You can ask for customer feedback regarding their experiences with your company and use that information to keep track of how well you and your staff are doing. Call centers, for instance, often track performance this way.
  • 3. Customer follow-up. Sending a more detailed survey immediately following a sale (particularly for more expensive items) is often revealing in terms of how well you are answering the customer's needs. It is also an important way to show the customer that you are grateful for your interactions and that you're dedicated to continual improvement.
  • 4. Customer demographics. Another way to deepen your relationship with customers is to provide a survey that asks them about themselves: their preferences, their lives, their problems and challenges, even beyond the area your business serves. You can then use this data for product and service development and even in developing key strategic partner relationships.
  • 5. Crowd sourcing. Undecided about the name or logo for your new product or business? Looking for the perfect addition to your already great inventory? Wondering what service is most needed in your local downtown district? Ask your customers to vote. Most people like to chime in when offered a few choices.

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